I’m quite often asked where I get my passion and drive from, and most of the time it’s because the work is enjoyable, and some of my long term ambitions are playing out before me.
However, there’s something else that’s a key factor in keeping me going when the work is hard, the clients are crap and the money ain’t great.
Total shit like Terminator 3 keeps me going.
Depressing, soul destroying sell-outs that make the whole entertainment industry look like an embarrassing joke of bad taste. I can appreciate the enormous budgets that are spent on quality creative work (such as Terminator 2), as creative work of this standard inspires people to break out of their routines and make something themselves.
The kind of budget wasted on raping an amazing creative franchise such as Terminator causes me to feel physiological pain however, and does a great job of focusing me on the lack of creative integrity and ambition that surrounds me in our online media industry.
A lot of money is spent on unimaginative work. There are people in London that earn a fat wedge making utter dirge, and there are people here in Brighton that have far more integrity, as they’re less motivated by money, but are struggling to make ends meet, or even failing to commit to realising their creativity in the first place.
I know it’s hard to invest in your own ideas, but a great trick I’ve learned is just to sit through films/tv shows/games that are so painfully bad they can kick start a reaction. My reaction usually goes like this:
“FFS, why are these C**** being paid to do their **** work???!!”
A couple of hours of that and I’ve enough energy to keep me going for weeks.
Try it, waste £4 hiring Terminator 3 this weekend, and see how much it inspires you to create something with greater integrity.