FuturLab (Marsden & Rigden, 2012) recently conducted a focus test to determine the reductive effects of highly addictive ‘Teleport Activity’ on test subjects’ other addictions, such as Smoking (Nicotine), Tea/Coffee (Caffeine) and Jaffa Cakes (Chocolate-Orange Sponginess).
It was found that 100% of test subjects either forgot about their existing addictions, or ignored them entirely in order to continue engagement with ‘Teleport Activity’ – for up to four hours at a time.
An infographic illustrates the findings:
It remains to be seen whether the results of this study can be extrapolated to the wider population, but we’ve got our fingers crossed…
10 Comments
mat redvers
This game will be prescribed on the NHS come next year..
thumbbandit
I want to be an ‘Addict’ too!
😉
James @ FuturLab
🙂
DarthDanMan
Better than Jaffa Cakes?! :O
James @ FuturLab
Hey we’re not saying it’s better than Jaffa Cakes – we can only report on the fact that it took the testers a couple of hours to even see the Jaffa Cakes on the table. They literally didn’t look up for 2 hours 🙂
It is definitely better than smoking though, because y’know – that’s bad for you!
Ofaliss
I doubt it’s better than a bag of Doritos! But if I’m wrong, I’ll eat a bag of Doritos, covered in a bag of Doritos!
James @ FuturLab
Cool or Tangy Cheese? Or that hot one? Tangy Cheese for me…