Fan Powered Flight

Hello there! If you’ve just stumbled across this page, lucky you. Keep reading…

You’ve most likely been sent here by a FuturLab fan, or by one of us on Twitter or Facebook. And it’s because this page is our mission statement.


We’ve made some great progress in the last couple of years. We’ve won some awards, had some great coverage in the games press, and even signed a year-long contract with PlayStation.

Most importantly though, we have built a group of fans that are incredibly loyal and supportive. Our fans, we’ve come to realise, are cool people. People who are perceptive and have good taste, not just in games.

Our fans spotted the diamond in the rough, and championed what we were doing long before the mainstream press took any notice.

Coconut Dodge is also coming to PlayStation Vita in 2013
Coconut Dodge is also coming to PlayStation Vita in 2013

And we’ve benefited from that support a great deal. Velocity Ultra is 100% fan powered. All the positive vibes we received for Velocity helped Sony make a decision to support us. That’s amazing!


We call ourselves indie, but in the grand scheme of things, we have lots of work to do to become truly independent.

We’ve been very lucky to receive funding from Sony for 2013. It has taken a couple of very fortunate things to happen:

  1. Sony has just released the PS Vita, and they need content. They have a certain amount of money to spend on bringing new talent to PS Vita, and we, fortunately, fitted into that slot at exactly the right time. If Velocity had been released a couple of months later it might not have happened.
  2. Because of its release date, Velocity became the game people in the know played on their PS Vita once they’d finished playing MotorStorm:RC and Uncharted: Golden Abyss (and some others of course!). In other words there was room for us to build on the small buzz it was getting on a platform that was short on games.

Both of these things were exceptionally lucky.

And Sony’s money isn’t going to last forever. We can’t rely on other companies to keep paying us to make games next year or the year after. In fact, the only thing we can rely on is you. Our fans. People who champion quality, and are willing to pay hard earned money for it.

Our goal for 2013

Planning For The Futur
Planning For The Futur

In order to sow the seeds for independence, we need to boost our fan base this year.

We can’t compete with multi-million dollar marketing campaigns to reach more people, but we do spend a vast amount of time and effort thinking up bonkers PR campaigns to try and cut through the noise to reach people like you.

All that creative energy and time could be spent coming up with more awesome game ideas.

Some of our fans actually joke that we don’t sleep. Well, it’s true that we don’t get very much rest. We’re making games and doing PR around the clock.

What would you rather we focus on?

We pumped out four quality games in 2012, and we're likely to match that this year too.
We pumped out four quality games in 2012, and we’re likely to match that this year too.

Looking at the answers to our recent questionnaire, it’s clear that the vast majority of people who didn’t play Velocity on minis simply hadn’t heard about it.

So, we need to reach more people more easily, and we can do that with your help.

All you need to do is subscribe to our site, and when we publish a story that you think is worth sharing, share it!

But we follow you on Twitter!

Twitter has such a high churn rate that so many of our followers miss important posts, and those that catch them probably get fed up of seeing the same tweets throughout the day as we try and get the message to all our followers. That’s not cool for us or for you.

The only way to guarantee you hear from us is to subscribe to our site.

So please, help us become independent by being a proactive fan. You can subscribe at the bottom left in the footer 🙂

Mission Statement

So many people in the games industry now think that rinsing gamers (sorry, users) with psychological tricks, grinding mechanics and freemium in-app purchases is the way to become successful.

Well, we know better. It’s fans that make a studio successful in the long term, and we’re playing the long game.

So far so good.

Show CommentsClose Comments


  • Giuseppe
    Posted January 13, 2013 at 3:27 am 0Likes

    I am your fan good luck 🙂

  • darknightgotham
    Posted January 21, 2013 at 3:17 am 0Likes

    You’ve got yourself a new fan here, I subscribed to the site after answering the survey. I first played Velocity on my PSVita after getting it free via PS+ and let me tell you, of the Minis I’ve played yours is honestly the best and probably the one that feels more like a full-PSN game .When I read the news of Velocity Ultra I was really happy that now you are getting a chance to gather a bigger audience. Because, to be honest I probably wouldn’t have heard about your game if it wasn’t for PS+. And the thing is it’s not your fault, I honestly don’t pay much attention to minis most of the time, and lamentably I probably am missing out on some great opportunities. It’s a sad truth that a lot of people don’t.
    But I’m really glad that you now have this opportunity to bring Velocity to an even wider audience by making it into a full PSVita games. The PSVita needs more games, and games like this one is what it needs. I wish you all the very best with this game and I will gladly buy it when it arrives! I’ve also been reading a lot of the posts on your site and one that caught my attention more so than the others was the one about how you made your pitch to Sony. I now I’m really late in reading it but I really liked it, it’s a very inspiring story. Look how far you’ve come now!

    TL,DR version: You’ve got a new fan in me, I loved Velocity, your story about pitching to Sony was inspiring, and I will gladly buy Velocity Ultra 🙂
    God bless ya’ll!

    • James @ FuturLab
      Posted January 21, 2013 at 9:54 am 0Likes

      Hooray! Thanks very much for your supportive comments!

      It’s very exciting that we’re getting a chance to reach a bigger audience for sure!

      Fingers crossed eh?!

  • Dave Robinson (@5ypher)
    Posted February 22, 2013 at 6:35 am 0Likes

    You have made me a fan thats for sure. Will be keeping a close eye on all your future projects. Good luck guys and cant wait to play your titles in 2013 and onwards!

  • Shibb
    Posted July 30, 2013 at 8:53 pm 0Likes

    Subscribed! I’m ashamed to say I never heard of you until recently. Velocity Ultra was one of those things that created a lot of buzz and so I checked it out and man I couldn’t be happier. Not only was the gameplay amazing, but I really, really appreciate the attention to detail you took in the extras; particularly the written dialogue and concepts in the flight computer (I actually sat there and read all the fine print on the Quarp Jet’s blueprints, so cool!). You could really make a great sci fi fiction out of what you’ve done with velocity. I would recommend this to anyone, a perfect playstation vita game and I am looking forward to checking out the rest of your catalog, and excited to see what you make next!

  • Matt
    Posted March 25, 2015 at 1:30 pm 0Likes

    I’d pay top $ for a new Velocity game. They are just too good!

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